loading ...
loading ...

17. FDF: Gold Spinners

We can also see this film as some sort of a commercial showing of the Soviet Union. It is a show, uncovering how the system behind the iron curtain actually worked.

FILM SEMINAR: MAD ABOUT DOCUMENTARY FILM

True story about a fake reality or a fake story about true reality?

By Ivana Balážová

Ivana Balážová is a student from Slovakia. She studies documentary film directing at VŠMU Bratislava and is currently on exchange at AGRFT.

Short and dynamic cuts, everybody is smiling and being happy, drinking a cool drink, chewing juicy chewing gum, eating ice cream and crispy cereals or holding some new and modern thing that all TV viewers would like to have. These are commercials, not reality. Reality used to be quite different, but it also depends which reality we look at. The advertising industry portrayed life behind the iron curtain as quite shiny and colorful, but the reality in the Soviet Union 50 years ago was the opposite, on the streets in that time it seemed more grey and rough. Most of the advertised things didn’t even exist.

We can see many examples of commercials that were made in the Soviet Union in Gold Spinners (Kullaketrajad, Kiur Aarma, Hardi Volmer, 2013). We can also see this film as some sort of a commercial showing of the Soviet Union. It is a show, uncovering how the system behind the iron curtain actually worked. Behind all of these attractive scenes of a materialistic dreamland is one person. While we watch this complex and ironic ad of the Soviet Union, we see a man, watching all of this with us. This man is Peedu Ojamaa, the founder of the first film studio for commercials in the Soviet Union and the director of these advertisements. While we watch how Ojamaa watches and revises his advertisements without saying a word and while we listen to his detached voiceover about the struggle how to balance political rules and artistic desires and the public situation in that times, we cannot but draw some parallels. Soviet people watched these ads. Everybody watched them and from Ojamaa’s words and some other parts of film viewers are given an indication that people liked it. But because of the regime and the whole situation, people watched those ads and said nothing. Maybe somewhere on the streets you could sometimes hear a question: “Why can’t we get this special home sauna that we saw on TV? Where can we buy these chewing gums?” But otherwise there were no objections.

The best thing for me about this film is how you can observe two completely different worlds. The one that Peedu Ojamaa created as an order from the soviet politicians and the one that was on the other side of TV monitors. The first one was a pleasure to look at, but had these absurdly nice places, lovely music, happy faces and great fake products. That is the advertising industry, not reality, and the film sort of clarifies that the reality in the Soviet Union was completely different.

6
image-1109

14. MAF seminar: Enostavno nori na film!

Festivali, LIFFe, MAF!, Prihajajoči dogodki

|11. – 18. november 2017| |Cankarjev dom| |dvorana E1| Med 11. in 18. novembrom 2017 bo v okviru 28….

Preberi več →

MAF na FNO: G. Robot, je možna samo 1 ali 0?

Blog, Festivali, FNO, Recenzije

Kibernetični triler G. Robot (Mr Robot, Sam Esmail, 2015 -) je ob svoji premieri na USA Network nemudoma pritegnil…

Preberi več →

MAF na FNO: Moja šola se potaplja v morje

Blog, Festivali, FNO, Recenzije

Zaplet animiranega filma striparja Dasha Shawa Moja šola se potaplja v morje (My Entire High School Sinking Into the…

Preberi več →

MAF na FNO: Male laži

Blog, Festivali, FNO, Recenzije

Nova mini serija, sestavljena iz sedmih delov na HBO, očara z igralsko zasedbo in aktualno tematiko. Prvi del serije…

Preberi več →

MAF na FNO: Hiša iz kart – pihneš in je ni

Blog, Festivali, FNO, Recenzije

Ko je Netflix leta 2013 svojo nadaljevanko, politično dramo Hišo iz kart (House of Cards, Beau Willimon, 2013 -),…

Preberi več →

MAF na FNO: Stranger Things: Nostalgija v slogu stare šole

Blog, Festivali, FNO, MAF!, Recenzije

Nostalgija je in bo vedno prisotna. Še posebej v časih, ko nam gre slabo, kar pa se še zlasti…

Preberi več →

10. seminar MAF: Poročilo

Blog, Festivali, MAF!, Poročila

Zavod za uveljavljanje vizualne kulture VIZO s programom Mad About Film (MAF) vzpostavlja prostor, ki mladim ponuja priložnost, da…

Preberi več →

10. seminar MAF: Evforija Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →

10. seminar MAF: Vzbrst: Proces Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →

10. seminar MAF: Ujemi me Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →

10. seminar MAF: Šok Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →

10. seminar MAF: Vrtoglavica Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →

10. seminar MAF: Utrinek Video

Blog, Festivali, Video

10. MAF seminar je potekal znotraj 19. Festivala dokumentarnega filma. Film je nastal na delavnici Videa in montaže, ki…

Preberi več →
Back To Top